PDF Well Spun: Big PR and Social Media Ideas for Small Business

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A flexible and dynamic style of speaking

Members of Aboriginal, Torres Strait Islander and Maori communities are advised that this catalogue contains names and images of deceased people. Book [text, volume] , Online - Google Books. Daines, Amber, author. Charity is never a waste of resources. It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper.

Those people might just be potential customers. Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. Oh, cold calls. The bane of business owners. Selling is difficult, but cold calling can be even more so. But you know what? It works. This is one of the more traditional of my offline marketing ideas, and maybe one of the most difficult for a lot of people.

Despite all the humming and hawing people do over it, it still works. Strangers will still convert into customers via a cold call. So pick up that phone, and give it a try! If your business had a voice, what would it sound like? What sort of personality would it have? This is one of my more thought-based offline marketing ideas: developing a voice to go with your business. It may sound a bit corny, but big companies are riding this train all the time.

If you think of some big brands, you could probably construct an ad from memory based on the unique voice of the brand. Is your business hard and to-the-point? Is it relaxed and chill? Personify your business, and stick to a voice that really works. You can easily convert the right kind of people by appealing to them with the voice of your business. Sponsoring a community event is one of those feel-good offline marketing ideas.

Not only do you get seen, you get to make everyone feel good about you being seen. Community events are often looking for sponsors. You get to put your name all over the event, and they get to afford to host it. Whoops, you dropped your business card on the ground. Leave your business cards everywhere. On tables at the cafe. On the ground outside of your hairdressers.

Well Spun: Big PR and Social Media Ideas for Small Business | Brand for Brands Agency | Store

At the grocery store. Leave a few on railings, counters, tables — you name it, drop a business card there. Sure, this is one of my more simple offline marketing ideas, but it works. Did you enjoy having a chance to speak publicly at an event, due to one of my earlier offline marketing ideas? Why wait until someone else hosts a speaking event? Get proactive, and host your own! This option is versatile, and all the potential outcomes are great for your marketing model. You could host a speaking event just for yourself. You could host an event that welcomes lots of speakers.

Got fliers? Business cards? Looking for a place to put them? Go classic: go canvassing. O ffline marketing ideas can come in all flavors—if this one was a flavor, it would be a classic, familiar vanilla. Get out there and pound the pavement. In the days of social media, and influencer is someone with an established base of followers that can review products or wear swag.

When it comes to o ffline marketing ideas, however, influencers are often known as brand ambassadors. Brand ambassadors are hired to be a walking, talking billboard. Better than your traditional billboard, right? Some people can be a bit iffy about the concept of hiring a person as a billboard, but it can be great for the right business.


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An oldie, but a goodie! O ffline marketing ideas often harness offline media sources—tv, radio, and newspaper. In this case, we want to use that timeless classic, the newspaper classified ads, to get eyes on your business. People still look to these tried-and-true ad sections on a weekly, or even daily, basis. If you think your business and products would appeal to the age group that often reads these papers, you should go for it. Offline marketing ideas often require you to get involved with your local community, and this one is no different.

Your local Chamber of Commerce is designed to get businesses seen and working with each other. The cost, of course, depends on the size of your local area. Depending on where you live and host your business, this could be just a bit helpful or incredibly helpful. If you live in a big city, however, joining may be pricey but fruitful. Want to avoid coupons, but still want to draw in potential customers?

A basic referral program can have a similar effect as a good sale or coupon. Try offering already existing customers a chance to refer a friend. If they do it successfully, both they and their friend get a discount. This is another of my win-win offline marketing ideas: everyone comes out happy here.

An Interview with Amber Daines – Bespoke Communications

Yes, on TV. The trick, of course, is making a solid ad before focusing on airing it. Come up with a good, clever, or funny way of selling your product or introducing your business. TV audiences are more accustomed to wacky ads today, so you can go pretty far out on that kooky limb. Speaking of media-based offline marketing ideas, have you ever considered writing a book? You may have thought wistfully about locking yourself away in some cabin in the mountains to pen a novel, but this should be different.

Writing a book? Only someone who knows their stuff can write a book. Those who DO read it will be impressed, and be more tempted to check out your business. The billboard is a traditional ad medium, and, when done correctly, can really work wonders. The trick is to not be bland. Be eye-catching.

STEPS IN A PUBLIC RELATIONS CAMPAIGN

Be bold. Be funny. Be whatever you need to be to tell people they NEED to check out your business. The most successful billboards make people do a double-take, or at least keep people thinking while they pass by. Put your call-to-action out there on a billboard, and drivers will follow it! Is your logo working? Do you have a product with specific packaging? O ffline marketing ideas are often about your presentation.

Have a good, long think about how your business is presenting itself. A logo can change over the years to match developing trends. You see it with big businesses all the time; a logo change can actually signal an entire brand shift. Sometimes you just need a change. If you still have a logo from back in the early days of your business, now may be the time to change.

Stick to your logo and your image. What this means is you should keep your image consistent. Go with a big change, or not at all. People are drawn to the familiar.

How does DATA affect CREATIVITY in brands?

What are you hoping to achieve with your business? What is your product? Can you explain your product or service in a single sentence?

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People can lose interest in just a few seconds; make your elevator pitch count! Have you ever seen someone standing by the side of the road, spinning a sign with an advertisement on it? Have you ever thought of hiring your own? I know; it can seem a bit silly at first. Plus, hiring someone to spin a sign for you can be incredibly cheap.