Absolutely none of which necessitate me receiving a focus-breaking alert. I use the app to set timers for 20 minutes, and then force myself to focus on a single task until the alarm goes off. Afterward, I let myself take a five minute break. The method breaks up daunting items on my to-do list into smaller, less painful chunks and has helped me get a better sense of what I can accomplish in a set amount of time. My timer hack is inspired by the Pomodoro Technique, a productivity method developed by Francesco Cirillo in the s. If you suddenly have an idea or remember something else you need to do while the timer is running, Cirillo recommends writing it down and getting back to the task at hand.
Making time is about making brain space, so I offload as much brain clutter into the ether as possible. It started with my quest for Slack Zero. Think Inbox Zero but for Slack. That buzzing on my wrist? I do strive to make the time I have meaningful—sometimes I need a nudge to get there. I like to think I handle work stress well. I meditate, I exercise, I look at an issue from the other person's point of view. God, just think of the drudgery. Click-drag to highlight a word. Mouse up to the Edit menu. Mouse down to Copy. Move mouse to—sweet tap-dancing Wilbur Ross, I can't even finish reciting such an inane litany of needless actions.
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Look, our fingers are anatomical marvels; they stretch and bend and articulate in all kinds of ways. It's because of them that keyboard commands are the rarest of phenomena: things we call "shortcuts" that are actually shortcuts. This is not beyond you, friend! Start small, on an email. Instead of reaching for that coarse crutch you call a "peripheral," rather than suckle at the narcotic teat of the trackpad, try something new: Jump a word ahead.
Now highlight it. Now cut it command-X and put it somewhere else command-V. Not true salvation, though; for that, you'll need to select and delete all 47 new emails that just arrived while you were reading this shift-asterisk-U, shift It all goes into my organizational secret weapons: little nylon bags.
Sure, you could use ziplocs, but any good nylon sack, like the ones from Mystery Ranch I rely on, will be far sturdier and likely outlast the gear that you pack into them. The Ranch, as those in the know call it, makes bomber tough backpacks for wildland firefighters and military rucks that even civvies drool over. Keeping my feet out of the shot while clipped to 25 feet up a climbing wall is a different story.
Go team! We track the progress of every article in hybrid spreadsheet-database software called Airtable. Now when someone files an article to the copy desk, all they need to do is update the status in Airtable. Airtable then automatically posts a message on Slack. Perhaps more than any one work, though, Arcangel has garnered a reputation for his comic ability. For an artist who uses sites or mediums that are popular, a discussion via text message would probably have been the most appropriate thematically, but the restraints of that medium have proved too great for this interviewer.
What were some of those things? Also, we made some videos for it, and we had at the time a regularly updated website, with plenty of "photo journals". Beige Records released a bunch of techno and experimental records and collaborated on a bunch of hacked Nintendo cartridges and other strange ASCII silk-screens. Basically we did whatever we thought was fun. Even the concept for the project Total Asshole Compression was an idea from the Beige days.
Was this your first introduction to Rhizome? Has this affected your work? The flyer for the show was a floppy with the information printed on the label, but nothing on the disks! I thought that was LAME, and therefore proposed to curate a show of stuff that was to be put on the floppy disk. Each submission had to be under a specific "size. I curated it with Michele Thursz, and it was done in collaboration with Rhizome and Moving Image Gallery, which Michelle ran at the time.
Professor Karl Hack | OU people profiles
It was my first real effort at doing stuff in NYC. More importantly I met a bunch of amazing media artists in NYC and these people have become very good friends. I remember this talk because you said some rather nasty things about Flash——the crux of your argument being that you should understand how a program is built if you are going to use it, and that Flash makes everything look the same. I saw your lecture at Columbia University in online, where you appear to have changed your opinion a little. What was it that made you change your mind?
In fact it was the opposite. I mean look at the Internet? How many amazing crappy Flash animations are there? And those are amazing!! Also, I began to see bad Photoshop art where the artist knew it was bad and was therefore OK. So I needed to find a way to accommodate this perspective….. I had to have a way to deal with that in my own set of rules…. So refining a simple process like this is a huge win. It helps them significantly impact the health of the company.
And it also shows why growth hackers spend so much time down here toward the bottom of the funnel. You need to constantly hypothesize new ideas, test, measure, and repeat until you hit a point of diminishing returns. Frederick F. They spend all this time, energy, effort, and money creating complex systems to measure customer happiness. You give them a simple scale of one to ten and measure responses based on their point total. You want to pay attention to the middle group for retention.
Ideally, you want to get in touch and try to save them before they leave for someone else. Instead, you subtract the percentage of people at the bottom Detractors from people at the top Promoters to arrive at a score. Now, this score is somewhat arbitrary.
The bigger the gap between you and the competition, the better chance of success you have. Products with strong network effects like Facebook and Dropbox also pay close attention to their viral coefficient. You create a simple viral loop like Dropbox does that offers an incentive to share. Fortunately, David Skok created a little spreadsheet model to take care of the heavy lifting.
Click here to download the spreadsheet. Because even with millions of users, it takes most startups years to become profitable. This is either because their product is not that expensive or because they wait too long to charge customers. Yet, studies show that selling to existing customers is much easier. Twitter faced this problem early on. Imagine signing up for a service, getting a welcome email, but receiving no instructions on how to use it and then never hearing from them again.
Professor Karl Hack
Twitter learned this from experience. At one time, Twitter would leave new users alone in the dark after they first signed up. When Twitter changed this, engagement went up immensely. Uber constantly improves its service as well. Here are some of the experiments that they have already run :. What comes after the growth is just as important if you want to create a sustainable business. That kind of growth was unprecedented. It was historical at the time.
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But Uber reached the same valuation in 5 years. I hope this growth hacking guide helped you to acquire it. I want you to start thinking like I do and like other growth hackers do. Where are you in the growth hacking process right now? Save my name, email, and website in this browser for the next time I comment. I agree to receive an email that'll allow me to claim my prize and a series of emails that will teach me how to get more traffic. There was an error trying to send your message. Please try again later.
Like it or not, growth hacking is happening. But, what does growth hacking even mean? The phrase is only five years old. He helped lots of startups achieve accelerated growth for example, Dropbox as a consultant. Marketers felt that they had to consider budgets, expenses, conversions, etc. An engineer can be a growth hacker just as much as a marketer can. What matters is their focus.
Overview You can potentially do growth hacking offline. What they often do have is a very scalable product. They can always buy or rent more servers to provide more space for new users. But, every time another user signs up to Facebook, your experience gets better. Alright, time to look at some examples of startups that have done growth hacking the right way. Doing this today would be much harder, as word about a new product spreads extremely quickly. If your product is bad, the world will know it faster than you can imagine. They admitted to doing it, but they refused to compensate the guy for his loss.
As soon as you have an idea, start getting feedback. The moment you have that sketch, you can show it to other people. And what was our customer acquisition cost for these 10, paying customers? It was zero. Another example of a company who definitely nailed the feedback part is Instagram. Ask them to pay for it. It might seem counterintuitive to ask for money before you have a product.
You pay for all these things whether you end up going or not. Do you want another example of a successful product-market fit validation? Look at Airbnb? Nevertheless, they knew the interest was there. All they had to do was improve the product. It was everyone who traveled. Where is the intersection? What connects these people? What do they share? And, how do you get this right? How to t arget the small minority of people who get the most out of your product You should create a customer profile.
Consider all aspects of your product. Then ask yourself: Who would get the maximum benefit from our product? Be specific. Describe a real person as best as possible. Their much smarter move was to make the service invite-only after the launch. What did they do that cause Microsoft to buy them out in the first place?
They grew fast. After that, growth became even faster. Just five weeks later, they counted 2 million users. But all of these success stories bring up an important point: How can you spot a raging success waiting to happen? At this point, we turn to pirate metrics. Activation: How to give users a happy first experience. Retention: How you keep them coming back for more. Revenue: How you monetize them.
Referral: How you get them to tell other people.
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The first stage at the top of the funnel is acquisition. And those things eventually dictate whether or not they become a paying customer. Getting people to your site is easy with ads. Getting qualified people is a little tougher.
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It tells you if people truly love your product concept or not. Think about mobile apps for a second. You use it for a few hours, and it was fun, but then stuff comes up. So you put it away. And you never log in again! Seriously, everyone does this. And once again, if you do it right, this should be easy money.
Ultimately, people giving you cold-hard cash is the best form of product validation. But if you get the first four steps right, the revenue one should take care of itself. Step 3: Acquisition Sean Ellis may have created the concept of growth hacking. But Eric Ries helped popularize it to the masses. One of the most important topics in that book was about the three engines of growth. The trick is to figure out which kind works best for your own product type: Viral — Think of Dropbox. You grow primarily through other people referring you to their friends, family, or colleagues.
You create an irresistible experience that keeps people around as long as possible and thus, paying you more and more. Paid — Think of Groupon. Dropbox has killed it with the viral referral strategy. When this refer-a-friend strategy started paying dividends, they took it to the extreme. This was another key difference with Dropbox.
All startups are cash-strapped. However, it took them a while to figure out that this tactic would work so well. Do you want another example? Your domain will always show up as wordpress. That put YouTube content in front of everyone. The badges are still around today. We also wanted people to embed their data from Crazy Egg — not a good idea. What company wants to show their traffic, clicks, revenue numbers, and conversions?
No one does!
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Everyone does! But PayPal and Facebook are old news. What about some more recent startups? Hmm, I wonder what that is. Let me check it out. And boom — Spotify got another use. Here is an example of a startup that used growth hacking and is NOT a billion dollar tech startup: Ever heard of Poster Gully? Pretty basic tactics leveraging the fundamental viral principal, right? Instead of trying to give access to the most people possible, they did the reverse. Facebook had virality, increasing the value for each user as more of their friends joined.
And these trend numbers are only growing! In other words, you can only grow as low as your churn. That way, the more a customer uses your product, the higher price they pay. For example, charge based on the number of emails they send. Admittedly, this was kind of a deep dive on a nerdy topic. Churn can and will dictate how successful your product success will ultimately be. How do these companies grow instead?
They use commercials. They were selling hard goods and services. You can say all you want about their stock price or performance. Just before going public, they had to disclose their financials to the SEC. So they were directly paying to acquire new users. The growth math was simple: Spend as much money as possible! So the number you spend on marketing and sales is almost always higher than you think.
And you can funnel everything after that point back into overhead or profit. That extra margin allows them to reinvest back into future growth. For example, Amazon notoriously makes a lower margin on product sales. All you have to do is eliminate a few form fields on your opt-in page. But wait. Removing that requirement makes it much easier. Your own scenario is unique. Repeating this study might give you different results.
However, the point still remains. First User Experience: These are the guided onboarding steps that help someone see the value of your product. The first phase outlines all of the steps someone takes to reach your signup page. For example, maybe they Googled a pain point, found a blog post, and hit that page. Maybe they saw an ad first that directed them to a landing page.
Or maybe they just typed in your brand name directly.